Toronto International Festival of Authors (TIFA)
42nd Edition
42nd Edition
The Toronto International Festival of Authors (TIFA) is Canada’s longest-running literary festival, a charitable cultural organization. It presents the finest of Canadian and international writers, artists and thinkers across the range of literary genres from fiction to non-fiction, poetry to plays, graphic novelists and illustrators.
The 11 day festival required extensive graphics and material to promote its second all-virtual festival. The established brand needed a look that was exciting, yet familiar to its loyal patrons. Colour palette and typography were kept in line with existing brand, while dimensional shapes symbolizing people and stories were conceptualized to complement the graphics from the highly successful 41st edition. Graphic assets included large display signage, posters, advertisements, program booklets, and digital collateral for email and social media.
The 11 day festival required extensive graphics and material to promote its second all-virtual festival. The established brand needed a look that was exciting, yet familiar to its loyal patrons. Colour palette and typography were kept in line with existing brand, while dimensional shapes symbolizing people and stories were conceptualized to complement the graphics from the highly successful 41st edition. Graphic assets included large display signage, posters, advertisements, program booklets, and digital collateral for email and social media.
Print, Digital, Environmental Graphics
Role: Art Direction, Design, Production. Via Harbourfront Centre. Photography by Brian Medina
