Advisor's Edge Report
The tabloid-sized publication targeting Canadian financial advisors was redesigned in order to liven up its very technical content. Ample white space, photography, iconography and colour-coded sections were just a few of the design elements implemented into the re-design. The final product is fresh and modern yet legible and professional-looking for its mostly older audience. For brand consistency, a detailed style guide was created to assist other designers when working on publication layouts.
PRINT
Role: Art Direction, Editorial Design, Production; Via Advisor Group (Rogers Media Inc.)
Editor-in-chief: Melissa Shin, Deputy Editor: Suzanne Sharma, Director of Content: Philip Porado, Publisher: Donna Kerry.
Editor-in-chief: Melissa Shin, Deputy Editor: Suzanne Sharma, Director of Content: Philip Porado, Publisher: Donna Kerry.
